Christmas Chronicles
Christmas Chronicles is an annual invite-only event held at Nappa Dori's flagship store in Dhanmill. It brings together brand friends, designers, and influencers for a festive celebration featuring a wall-sized advent calendar and multiple gifts. The event was held in collaboration with Glenfiddich whisky and Hendricks gin, who serve delicious drinks throughout the night, adding to the merry ambiance.
The brief for the event was to create a whimsical and magical experience while adhering to Nappa Dori's brand guidelines. The deliverables included an invite, envelope, and return favor gift boxes.
The typography used for the unit followed the whimsical and magical brief. A decorative font was chosen and modified, with strokes added to the ends of the 'C' and 'S' characters. Additionally, the 'C' and 'S' in 'Christmas Chronicles' were slightly enlarged compared to the rest of the letters, lending a more majestic and visually striking appearance to the unit.
The invite featured a blue color scheme with gold foiling, adding a touch of elegance. The return favor boxes were designed in green with gold accents, complementing the overall festive theme. The envelope stood out with a screen-printed white design on Kraft paper, adorned with multiple custom stamp stickers and rubber stamps on the side, creating a unique and personalized touch.
Christmas Chronicles (Edition - 2)
For the second edition of Christmas Chronicles, Several enhancements were made to the invite design. The secondary font was carefully chosen for its improved readability, ensuring a more visually appealing and legible experience. Additionally, the layout underwent a decluttering process, resulting in a cleaner and more streamlined appearance. To elevate the overall aesthetic, the color scheme was shifted to a richer, darker shade of green, complemented by the addition of elegant gold foiling, lending a touch of sophistication to the invites.
The envelope design was refined, featuring only the main event unit and the address, creating a minimalistic yet impactful presentation. The invite itself was accompanied by a set of ornaments, adding a festive and interactive element to the overall package.
Furthermore, the event banners and hoardings were designed in collaboration with White Media, an independent brand experience company based in Delhi. This partnership ensured a cohesive and immersive branding experience throughout the Christmas Chronicles event.
Chandigarh Store Launch
Nappa Dori celebrated the launch of its first store in Chandigarh with a grand opening event. Chandigarh, renowned for its pioneering urban planning and modern architecture, served as the inspiration for the event's invite design.
Drawing cues from the city's iconic architecture and the Open Hand Monument, the invite featured a minimalistic approach with simple fonts, ensuring clarity in conveying the message. The color palette of maroon and gold added a touch of elegance and sophistication, reflecting the city's rich heritage.
As a digital invite, the design prioritized a seamless and visually appealing experience without the need for physical printing.
