The Doner Spot
The Döner Spot, a cloud kitchen based in Gurgaon, approached us with a unique challenge – to create an Indian version of the beloved Dubai based restaurant chain, Döner & Gyros. With a keen focus on delivering these mouthwatering delights right to your doorstep, our team embarked on a culinary branding journey. To capture the essence of these iconic dishes, we carefully curated a warm color palette that evokes the sizzling flavors and inviting aromas.
The logo design draws inspiration from the iconic gyro machine, paying homage to the traditional preparation methods that have captivated food enthusiasts for generations. Deviating from the conventional shawarma patterns, we crafted a distinctive visual identity by incorporating grill mark patterns. These intricate patterns not only add depth and texture to the branding but also symbolize the authenticity and care that goes into every bite. To encapsulate the brand's mission, we crafted a compelling tagline: "Hit That Spot."
The packaging design takes its cues from the very elements that define these culinary delights – the gyro machine, skewers, and grill marks. These iconic symbols are seamlessly woven into the packaging, creating a cohesive and immersive experience that transports you to the vibrant streets of Turkey.
Isa and Rahul approached us with a specific goal in mind: to create a design for their brand "Surya Concepts" that would stand out prominently at a modern bazaar. While they wanted to incorporate vibrant colors into the overall design, their sole condition was to retain the existing "SURYA" logo unchanged.
To meet their requirements, we streamlined the "Surya Concepts" branding by removing the "eco concepts" and "est. 2018" elements, leaving only the brand name and the tagline "100% gluten-free, vegan, and Ayurvedic food." The "Mostra Nuova" font, combined with "Museo Sans 900," was consistently used for the subheadings and product names across the range.
Each product category was assigned a distinct color and a corresponding icon, creating a visually cohesive identity. The packaging design utilized the concept of color blocking, which not only added visual appeal but also helped the products stand out on the shelves. By retaining the recognizable "SURYA" logo, incorporating bold colors and icons, and using a clean typographic approach, we created a design that successfully achieved Isa and Rahul's goal of making their brand visually striking and memorable at the modern bazaar.
Old Identity
New Identity
